Broadband Marketing Using Video And Podcasting

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By Danielle Russell


For small businesses, learning how to increase your company's exposure and reach and doing it with cost-effective methods is vital. Today's consumers are devouring their information from seemingly tech-savvy entrepreneurs who know that video and podcasting through broadband deliver what most target audiences want - fast mobile access to their data.

If your company is online then you're aware of the extent which the marketing circles uses video. People have it on their website, not to mention strategically placing it on social networks like YouTube to gain added exposure. Vital to a video promotion's success are broadband connections because your streaming content will be delivered fast and at a steady pace.

Some small business owners are combining video and podcasting, often referred to as a vidcast or vodcast. People can watch a streaming video clip whenever they want because the broadband system allows them to download the video onto their iPod.

Growing at a fast rate is the demand for video podcasting using a broadband connection. Even audio podcasts are taking a backseat because consumers increasingly demand to see the information they're seeking in action.

If distributing video podcasts via a broadband connection is what your small business needs, then create a file or a stream and upload it onto the net using your web server so your customers can download and view it.

When the business owner uploads a file via broadband, the customer will be able to access it and portions of the file can be skipped if they only want to see certain portions of the video podcast.

Because of the media's streaming nature, less bandwidth on the servers are used up by the business owner. If the transfer speed is slow, then the end user may experience a delay in the playing of the video podcast. Video podcasting using broadband was first pioneered by the Dutch and began saturating the market in the Netherlands because the Dutch had a hungry appetite for this form of media, with close to 60% of the citizens utilizing broadband Internet connections. Operating like a win/win for both the publisher, business owner, and subscribers is this form of information dissemination.




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